Sales configurators, described in the most simplistic manner, are computer software systems that are available for use at any location, which enable salespeople and other company staff members the ability to identify the specific needs and requirements of current and potential customers. The configuration software enables the business to create accurate databases on clients, which are customisable depending on the specific requirements of the client, targeting their needs in a manner that is more cost and time effective for all concerned.

Traditionally, sales configurators were used for complex sales and production processes, with the widespread application of such software limited by the costs involved. However, as the price of technology is decreasing, and innovative software companies are developing more efficient and cost effective business productivity solutions. It is now common place for organisations to employ the services of sales configurators throughout the entirety of its operations and departments, providing employees with the tools required to deliver exceptional products, services and customer experiences.

Sales configurators have been in existence for well over a decade. During this time, the application has undergone a series of ongoing developments to better meet the needs of those requiring and actively utilising such software. Contemporary configuration software is not only cheaper for business and end-users to purchase and deploy, but the functions and features of sales configurators have developed rapidly to keep up with the most demanding of business and manufacturing environments. In fact, configurators have streamlined business and production processes so much over the past decade that many commentators have directly correlated the growth of the manufacturing industries with the advancement and availability of such software.

Furthermore, modern sales configuration software empowers individuals to provide potential clients and customers with an accurate quote that also is able to serve as an efficient strategic tool in the anticipation of industry trends and product popularity. Customers and clients, through effective sales configuration software, are also able to easily access information that informs them as to market share and other vital statistics that assist in the formation and development of new products and business strategies to meet the ever evolving needs of the client.

A strong driver towards the use of sales configurators is their ability to increase efficiency, giving sales personnel an obvious competitive edge. Configurators are consistently able to provide the speed and consistency required in order to survive and thrive in today’s competitive marketplace. Many companies that utilise and actively implement sales configurators are easily able to complete their information gathering in half of the time, while reducing many constraints that once existed and accelerating the overall process to ensure much higher levels of customer and employee satisfaction. As a result, awareness and demand for these configurators continues to grow at accelerated levels, with more companies aware of the benefits, sales and process improvements that are available and possible by implementing such software in their current business strategy.

Soft Tech is a leading developer of Sales Configurator / product configuration software for a wide range of industries and are specialists in applications for window, shower enclosure and door manufacturing. The company was formed in New Zealand in 1985, expressly to develop configuration software for the fenestration (Window and Door) industry and has evolved to a market leader for management and configuration software products.

Offices were opened in Australia in 1990, England in 1997, USA in 1996, France in 2000 and India in 2009. Distributors have been appointed in Central America, Spain, Turkey and Thailand to extend the reach of Soft Tech’s products. The parent company, Soft Tech America Inc, is headquartered in sunny Fort Lauderdale Florida.