Today, about 1.8 billion users worldwide. They are located in many countries and speak many languages. Many of these may be potential customers. But how to reach them? Not only have to speak their language, you must ensure that your website will appear when they are looking for.
Web globalization can be achieved through market research, translation, localization and optimization. Following this process, Step 10 will help you quickly increase traffic to the international search results.
1 Analysis of target market
Market analysis should start with understanding answer the following questions: Which geographical markets are you targeting? Who is your target customer? What languages do they say? As for market opportunities, there are companies that have a product or solution?
Identifying and understanding the characteristics and needs of its market segments will help you identify the keywords and content you can use to connect, engage and interact with the target group.
2 Keyword Research
For each selected segment of customers, you can build a list of relevant keywords using these keywords research tools Google:
Keyword Tool Google AdWords : the use of advanced options for keyword research by country and language. Enter a keyword term and Google will provide seeds many other suggestions, as well as the monthly search. Google Insights for Search : Use this tool to study trends in keyword searches in demand during each of the target countries. Google Translator : if you do not know the language, and there is no budget for translation services, you can start from the translation of English keywords using Google Translator. Be very careful as the automatic translation is far from accurate.
3 Choose a site structure
There are three ways to structure multi-lingual website: 1) purchase a domain for your country and set up separate websites, 2) with subdomains for each country, or 3) use a subdirectory for each country. If international trade in the specific country, then your site should be constructed first location, and then by language. If you plan to market for all users of a particular language, regardless of location, it may simply turn the translation of our architecture site. Google Webmaster Tools team provides some great advice in this article: To start a multilingual website .
4 Choose a content
content to publish for an international audience should be carried out by the results of its analysis of market and keyword research. Much of the information will be similar to the contents provided to users in English. However, several new pages of content will probably be required by specific market needs.
5 Translate text
Professional translation services are expensive, but if you are serious about selling to an international audience, they are a necessity. If you do not have the budget for professional service, you can save money by using translation software. But if you do not have a native speaker edit the results to ensure the right message is communicated.
6 content and location
In addition to the translation, be aware of the impact of cultural differences, language and web design. For example, content translated into Spanish, it might be located on any Spanish-speaking countries of Latin America. In addition, the design elements are significantly different in Asian countries than the typical western side. Googles simple design, while in operation, and unique to Western audiences, he was often described as one of the main reasons for their failure to dominate in Asian markets.
7 Content Optimization
At this point we are ready to launch your multilingual. Now it must be optimized for the countrys search results. The process of optimizing websites in search results international isnta lot different from the optimizing sites in English. Most of the major search engines use similar criteria for ranking results. However, it is advisable to use the services of an experienced SEO professional in the various countries in order to obtain additional benefit from insider knowledge.
8 Geo-target using tools for webmasters
Using Google Webmaster Tools site owners can choose the settings to tell Google that some content is intended for users in individual countries. It is quite simple, if you set up multiple sites in different countries. It is a little harder if you chose to use directories or subdomains. In this case, must establish each subdirectory or subdomain as a separate site?

Via: 10 Steps to Website Globalization

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