The largest search engines on the Internet are Google, Microsoft and Yahoo. They allow the computer owner to, with the click of the mouse, log on and search the Internet for any information desired. When one thinks of the many, many thousands of users of the Internet for shopping, looking for information, and many other things one realizes how powerful these engines are. For the entrepreneur with a website, search engine friendly websites can be the difference between being a success or a failure.

A friendly website is one that has good content and is well illustrated. It is the kind that will hold the viewer’s attention and provide relevant and useful information. It will also provide honest and reliable facts, thus building its reputation to be popular with the viewers. That is what they are looking for.

When a viewer clicks on the Google or another engine and types in a specific topic, they will have a page come up on the screen with a list of sites that refer to the subject. Naturally, all web site owners would like to be number one on that list as very few people go past the first few referrals.

To achieve the top spot on this coveted list the site must be what is called ’search engine friendly’. It is entirely at the discretion of the SEO as to which order the site names appear. The first thing the site must do is keep the buyer at the foremost of the design plans. This is the person who will make one money, not the engine.

Many people, new to the Internet business simply submit a form through a submission service to be put on the list. Many times using this method, the site never gets listed. It has been proven that the best way to go is to get a link from a site that is already in the search engine. When this is done it will automatically ‘find’ one’s site and add it to their index.

To get a link one must list the site with a free directory. Some of these are GoGuides, JoeAnt, Skaffe or Wow. The search engine regularly scans these directories and will pick up the site when it is listed at that location. These engines like to discover sites on their own.

The search engine will search the site for content on the subject. A good description of the product, clean and precise verbiage, product reviews and testimonials are all part of the mix that will gain their attention. Be sure the content is directed at a specific audience or a general one. Things such as title pages and easy access to additional pages are a must to be SEO friendly. In essence, one’s site should be one that can be found, understood and present the best information available concerning the product or service.