In today’s world, e-mail is one of the most popular marketing tools that delivers result for your business, while adding a touch of personal interaction with the customers. The end-users can include anyone from past clients, colleagues, random leads, friends, etc. as all these people collectively form your prospective client-base and of course those who have subscribed to receive your mails. It is crucial to make sure that you have a mailing list of people who want to receive your updates and are most likely to respond. Email deliverability plays a pivotal role in successful email marketing campaign by ensuring that your mail reaches your clients’ inbox.

By randomly sending mails to people, it cannot be said that the message has reached the masses, there is no guarantee that the E-mail has been delivered. To ensure deliverability in bulk email marketing, various procedures have to be followed by the email marketing companies in order to achieve the desired result.

One of the main reasons your clients don’t see your mail can be because it may have been blocked. i.e., instead of reaching the inbox, it got filtered as Unsolicited Bulk Email or Spam. An increased spam rate indicates that you mat not be following RFC and other ISP standards and that your mail contains content that triggers spam filters. As a solution and common standard used to avoid the spamming related issues, ISP/ESP use different spam filtering rules, which includes IP/domain reputation monitoring, etc.

As of now the main standards being followed are the ISP and RFC standards, and if a mail is sent following these standards, then the first step in email delivery is complete. For a higher deliverability rate, it is necessary that email marketing companies offer precise email deliverability service.

There are certain steps that should be focused up on when you opt for bulk email marketing so as to achieve the desired results:

* The mail should conform to RFC and ISP standards

o Implementing Email Authentication methods like DKIM, DK, SPF and Sender ID.

o Bulk mail registration with major ISP’s like yahoo, AOL,gmail etc.

o Sign up with ISP for FBL so as to have a clean list.

* There should be constant reputation monitoring and updating of the mailing list

o Server performance tweaking – so as to support bulk email and mail status monitoring

o Constant monitoring of IP/Domain reputation and blacklist removal.

o Automatic Processing of FBL and Invalid email addresses.

* The content should be good, rich and must be free from words that trigger spam.

o Content really matters and we provide expert advise that will help you obtain clients

o Consultation for list cleaning service to remove spamtraps from your lists.

* Other Best mailing practices and Tools

o Monitoring the statistics and further improving delivery with expert email delivery support & effective email marketing software

o Providing tools and scripts to automate everything like reputation monitoring, removal Complaining users from our list and Removal of invalid email address and more.

o Highly customized Reporting tools to know every day changes in the deliverability.

o Have good Techs to satisfy any client specific requirements.

o Consultation for the best bulk email software for mass email campaigns.

And this is exactly what we offer you at Sparksupport. Our expertise in email marketing services will benefit your online email marketing campaigns thus helping you interact better with your customers. For further clarifications contact our business development team at busdev [at] sparksupport [dot] com or contact us.

Baird is the Team leader and IT Project Manager of Proactive tech Computer Technology located in India.