If you have been in the online marketing or affiliate marketing business for any length of time, you already know the importance of being able to drive significant amounts of traffic to your website. Without visitors arriving at your site in very large numbers, you can never hope to attract the amount of business that will make your website a success. Whether you started your site a while ago, or you just started it yesterday, you should know that using multivariate testing to analyze the combined success of different elements of your page is the best way to improve your online conversion rates.

If you’ve never heard of multivariate testing before, that’s alright. It is a fairly new concept to the mainstream web community, although the most successful web entrepreneurs have already been using it for some time. To get started with multivariate testing, come to the table with legitimate questions about how things are working on your site and some ideas of how you would like to make them better. Once you get started with the testing, the results will simply confirm or deny the things you already suspected.

So, first and foremost, the success of multivariate testing hinges on having a goal. If you are lost when you start to think about all the things you want to know about your site, start with the problems. Every web site has its glitches, bugs and roadblocks. Listen to your team and to your site visitors; is there something that your customer service department has been constantly answering questions about? Is there an issue that comes up again and again in email feedback from your site visitors? These are the things that should be in the forefront of your first round of testing.

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